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Mobile Ordering

Mobile Ordering - Ordering on the Go, Straight From Your Mobile Device!

Why restrict your customers with online ordering on only one type of phone? Expand your reach with Brygid's mobile ordering websites. Allow your customers to order from any mobile phone browser whether it is an iPhone, Blackberry or Android phone all at the convenience of their finger tips. Custom mobile friendly menus, designed specifically to meet your customers menu ordering needs.

Brygid's Mobile Ordering Platform offers many advantages:

No Downloads Required

Extremely affordable and cost effective mobile ordering solution. Easy maintenance, we do the work for you!

Supports the latest mobile devices, including iPhone, iPad, Blackberry and Android.

100% web based mobile platform utilizing the latest in mobile standards and technology.

NO APPS or software installs required. Easy, quick and simple to use.

Works seamless with your in store point of sales (POS) system, fax/email or IP printer

Your Menu In Their Pocket

Did you know that 95% of people with smart phones use them to search for local information - like the location of the nearest pizza shop? And according to a recent Google study, after searching for a business (like your restaurant) using their mobile phone, nine out of ten searchers either place an order online or visit the business within 24 hours.

At Ali Baba Pizza, 800 to 1000 web and mobile orders feed into the stores' SpeedLine POS systems each month. Ali Baba started with mobile ordering in 2009 as a test site for an iPhone app. They now use Brygid for web and mobile ordering.

"People like the mobile site for its simplicity," - Ali Baba Pizza president Mark Murr comments.

Setting up mobile ordering is easy - and profitable.

Here's how you do it:
1. Get OrderLink Gateway (if you haven't already).
2. Choose a web and mobile ordering provider.
3. Promote your web and mobile ordering sites everywhere.
4. Connect the dots with your marketing.

Add your web and mobile address to every flyer, email, and doorhanger, every box and boxtopper, sign and ad. Train your staff to talk it up with customers. Promotion and awareness drive orders.

At Abby's Legendary Pizza, a new mobile site is a "work in progress," live for about 60 days, but not yet officially launched. While he does not yet have analytics breaking out mobile site traffic, Abby's marketing director Doug Phillips sees the demand in customer browsing habits: "A very high percentage of our regular web site traffic is coming in from iOS browsers (iPod, iPad, etc.), so I'm certain that the mobile site will meet needs. We are looking forward to leveraging the marketing potential of the mobile-friendly site."

Web and mobile ordering generate even more revenue with Facebook and Twitter or text marketing. More than 250 million people use Facebook from mobile devices. Those are your customers. So take advantage: use Facebook for instant promotion, and make it easy to place an order with a few clicks. Also consider adding QR codes to print ads and menus to take customers direct to your mobile ordering site.

"The easier you make it for the customer," Murr stresses, "the more likely they will order. In Ft. Lauderdale for spring break, we tried for over half an hour to get through to a pizza store for delivery. We gave up on our first choice as we kept getting a busy signal then put on eternal hold. I would have placed the order online if I could have used my mobile."

On Ali Baba's web and mobile ordering sites, Murr says, "The whole experience is seamless. Whether you order online or with your mobile device, the customer wants the same experience with the same end result. Great pizza with the easiest method of ordering."

Easy Sells.
One of the top-grossing stores running Brygid online ordering with SpeedLine handles 400–500 web orders each week. To drive volume online, they lead with the menu—customers can order popular items right from the home page. They also direct customers to order online through Facebook posts and promotions.

Mobile Sells More.
The convenience of mobile ordering drives order volume and frequency. One online ordering provider reports a 32% increase in average order size, and 83% of customers ordering more often with mobile apps versus phone calls.

Source: Speedline Solutions